Build every Food DNA
Quick, swipe-like choices teach us who loves tacos, who skips mushrooms, and whose portion should get the hot sauce.
Earthy planning for everyday appetites
We learn every person’s Food DNA, then plan simple dinners, adapt recipes, and turn the week into one intelligent grocery list.
Start free. No giant onboarding questionnaire.
What we promise
Personal before generic.
Plans begin with your household’s actual tastes—not a generic recipe feed.
1 list
Quantities are consolidated across the whole week to reduce duplicates and waste.
4 taps
Favorite, good, meh, or never again—simple feedback makes the next plan better.
From picky to planned
Tell us what works once. We use it everywhere—from recipe details to last-minute dinner swaps.
Quick, swipe-like choices teach us who loves tacos, who skips mushrooms, and whose portion should get the hot sauce.
Choose your ingredient count, cooking time, skill level, weekly budget, and preference for whole-food-focused meals.
Meals are selected together so ingredients overlap, leftovers have a purpose, and fewer groceries go unused.
When nobody wants tonight’s meal, get another household-approved option based on groceries already on hand.
Simple pricing
Try the core planner free, then unlock continuous learning for the whole household.
Taste Test
A no-cost way to plan your first week.
$0
Family Table
Ongoing planning that learns from every dinner.
$12 / month
Individual household profiles
Unlimited weekly plans
Keep It Simple controls
Whole-food preference
Smart dinner swaps
Ratings that improve future plans
Good to know
Build your household’s Food DNA and get a practical week of meals shaped around the people at your table.
Plan my first week